YouTuber Colleen Ballinger recently posted a video to her YouTube channel “apologising” to fans in response to recent allegations made against her - and she did it through song.
Jimmy Donaldson, aka MrBeast, leaned into charity to get a massive following.
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What do YouTuber influencer videos about being ‘cancelled’ share with 17th-century texts? Both were crafted directly in response to audiences in new social spaces.
Logan Paul and KSI promoting Prime.
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The Youtube stars have created something of a commercial blueprint by harnessing the platform’s algorithms to maximise Prime’s exposure.
Jake Paul is pushed into a closet to get him away from boxer Floyd Mayweather Jr. after a scuffle broke out during a news conference.
(AP Photo/Marta Lavandier)
Influencers boxing retired MMA fighters, YouTubers and basketball players detracts from the legitimacy of the sport. It’s a short-term business decision, plain and simple.
We all need reassurance and humour in the coronavirus pandemic. A best-of list of both biting satire and silly parody to beat the quarantine blahs.
Many young women and girls who make YouTube videos about sexual consent also examine larger cultural, legal and political contexts. Here, YouTuber Laci Green.
(YouTube/Laci Green)
Parents can play an important role helping youth navigate the messages they see on YouTube about sexual consent.
A whopping 12% of the population aged 13 to 38 consider themselves social influencers, according to marketing company Morning Consult.
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Increasing numbers of children, and adults, want to be social media influencers. They would be better off aspiring to be astronauts.
Beauty YouTuber James Charles recently made numerous apology videos following a public feud. Such videos are now so common they have become the subject of parody.
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