Sunscreens’ change in branding from health essential to beauty product could help us slop on more cream - but it also creates more ‘beauty work’ for women.
Banksy’s merchandise “shop” in Croydon, London.
Shutterstock
Forced into selling his own merchandise to stop others doing the same, the artist could end up facing other similar challenges because he trademarks rather than copyrights his artworks.
Extinction Rebellion or XR functions like a brand, albeit a non-commercial one.
Glenn Hunt/AAP
Visual arts and performance have always been central to protest movements - but the unified branding of Extinction Rebellion shows a new approach to activism.
Actor Roger Moore poses with a martini after learning he would play the British secret agent James Bond.
AP Photo
To celebrate National Vodka Day, a food historian debunks myths and highlights unknown facts about one of America’s favorite liquors.
Australian tennis player Nick Kyrgios was sentenced to six months of probation following several controversial events and an ‘aggravated pattern of behaviours’.
EPA/Jason Szenes
As Australian tennis player Nick Kyrgios begins his probationary period this week for a pattern of bad behaviour and foul language, his value to sponsors and the sport of tennis remains high.
Ben & Jerry’s opened Art for Justice, which highlights the need for criminal justice reform and features art by formerly incarcerated artists.
AP Images/Andy Duback
Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
Do you know where you are right now?
Ana de Sousa/shutterstock.com
Google, Amazon and other powerful groups are renaming American cities and neighborhoods. That may make the area more appealing to newcomers – but, in many cases, residents aren’t happy.
An artisan is working with a silk weaving loom in her workshop.
Many major luxury goods firms have long made place a key part of their identity, and a visit to a traditional silk-weaving centre in Vietnam shows that the approach could work for small firms too.
US president Donald Trump, wearing one of his iconic red trucker hats.
Windover Way Photography/Shutterstock
Through their text and graphic design, business-school logos are signs that “speak” to their stakeholders and the public at large, communicating identity, values and promises.
While often lumped with other European populist parties, Beppe Grillo’s M5S is a movement of activist fans mobilized by the messages of his “celebrity brand”.
Lacking self-awareness? Prime Minister Justin Trudeau visits the Golden Temple in Amritsar, India on Feb. 21, 2018. Trudeau was pilloried in domestic and international media for wearing Indian traditional outfits during his trip.
THE CANADIAN PRESS/Sean Kilpatrick
Justin Trudeau’s disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
Workers produce medical marijuana at Canopy Growth Corporation’s Tweed facility in Smiths Falls, Ont.
THE CANADIAN PRESS/Sean Kilpatrick
Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
Professeur senior d’analyse financière, d’audit et de risk management - Directrice de Programme pour le MSc Fashion Design & Luxury Management- Responsable de la spécialisation MBA "Brand & Luxury Management", Grenoble École de Management (GEM)