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Articles on Star Wars

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An image from Nintendo’s The Super Mario Bros. Movie. Nintendo has made effective use of nostalgia to turn the Mario series into the best-selling video game franchise of all time and one of the largest multi-media properties on Earth. (Nintendo and Universal Studios via AP)

Sick of reboots? How ‘nostalgia bait’ profits off Millennial and Gen Z’s childhood memories

Nostalgia can provide emotional relief during times of stress, a fact which the entertainment industry takes full advantage of to profit off of the anxiety of Millenials and Gen Z.
A Ukrainian soldier wanders down a railway past the bodies of dead Russian soldiers on the outskirts of Irpin, Ukraine, March 1, 2022. Marcus Yam/Los Angeles Times via Getty Images

How fairy tales shape fighting spirit: Ukraine’s children hear bedtime stories of underdog heroes, while Russian children hear tales of magical success

The Russian army has fared poorly and the Ukrainian military has fared well, defying experts’ predictions about the war in Ukraine. Can children’s fairy tales help explain the difference?
Grogu, better known as Baby Yoda, has a name designed to sound soft and baby-like. (Disney Media and Entertainment Distribution)

Judge me by my name do you? The symbolism behind Baby Yoda’s name

How does Baby Yoda’s name measure up as a fictional character’s name? Research has shown that sounds carry associations — what does Baby Yoda’s name communicate?

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