The fresh flavors taste good now – a here-and-now reward that’s more motivating than potentially avoiding health problems in the future.
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Long-term goals can be hard to stick to if the benefits are only way off in the future. Research suggests ways to focus on the here and now to help you ultimately achieve your more far-off targets.
Who has the upper hand in this battle?
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As we struggle to avoid temptations throughout the day, we often rely on willpower and self-control to back impulses. New research suggests a different way to think about this internal battle.
What is the true nature of temptation?
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