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Material world
Displaying 1 - 10 of 20 articles
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It turns out most of us under-report how many calories we consume – but it’s not entirely our fault.
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Despite her age Barbie hasn’t matured – a successful formula that has worked for Mattel.
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McDonald’s has been on a rollercoaster ride over the last year but its growth in sales shows what the company is doing right.
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A change in media habits is not the only reason why FHM and Zoo magazine are having to cease publication.
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Celebrity chef Jamie Oliver’s campaign to introduce a sugar tax on fizzy drinks and snacks has been gaining momentum. Oliver has a history of trying to persuade the British public to eat more healthily…
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Traditional brands like Levis are suffering big set backs from the growing trend of sport fashion.
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In its home territory of the UK, a mention of the word “Aga” immediately conjures up an image of middle-class, middle England, where the Aga cooking stove is the aspirational kitchen feature. No country…
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Ashley Madison uses an age-old marketing technique of tapping into people’s desires.
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Britain’s night-time economy appears to be in a state of decline if recent headlines are anything to go by. Nearly half of the UK’s clubs have closed their doors in the past decade and pubs are closing…
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Discount stores thrive on their ability to attract the shoppers who want to shop there – not just the ones who need to.