My focus is on sustainability-oriented innovation and persuasive communication which involves human behaviour change in tourism/hospitality. I apply my marketing and new product development expertise with the experience of living in four continents with their rich cultural diversity that gives me insights into society.
As both entrepreneur and researcher, I seek to find ways to make it a better world by harnessing positive social psychology and biomimicry solutions. My projects use ethnographic, action and empirical methods with technical innovations.
EcoTourism Medal 2010; Winner Australian Tourism Award - Qantas Award for Excellence in Sustainable Tourism 2009; Winner Australian Tourism Awards - Hosted Accommodation 2008