Prof. J. Roxanne Prichard is a professor of psychology and neuroscience at the University of St. Thomas in St. Paul, MN. She studies sleep health in college students as it relates to performance, mental health and retention. Her scholarship has been cited in the New York Times, Scientific American, Wall Street Journal, and The 1A radio program. She served on the NCAA Taskforce for Sleep and Wellbeing and her TEDx talk "Addressing Our Children's Sleep Debt" was featured on the Transforming Education series. She regularly consults with college athletics programs and other organizations to help people harness the power of sleep for improved health and performance.