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Articles on Polling

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British Prime Minister Rishi Sunak talks to journalists on his plane as he travels from Northern Ireland to Birmingham in May 2024 during a day of campaigning for the British election on July 4. (HENRY NICHOLLS/Pool photo via AP)

Our reliable election forecast model predicts British Conservatives will lose big

The “PM and the Pendulum” model has been successfully forecasting British elections since 2005. This year’s predictions suggest UK Conservatives are in for a major drubbing on July 4.
Darren England/AAP

The ‘yes’ campaign is generating the most media and social media content. Yet, it continues to trail in the polls

Our research has found the ‘yes’ side has been generating the lion’s share of Voice content in the media and social media over the past six weeks, but is still trailing in the polls.
Polls showed Joe Biden, right, holding double-digit leads over Donald Trump, left, in the run-up to the 2020 election, but he won election by only 4.5 percentage points. AP Photo/Patrick Semansky, File

Often in error but still seductive: Why we can’t quit election polls

The unusual candidacy of former President Donald Trump has made election polling especially appealing, more than a year from the election. But consumers beware: Those polls may be wrong.

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